Trade Show Tips: Booth Display Ideas - Metro Exhibits
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Trade Show Tips: Booth Display Ideas

Trade Show Booth Display Ideas

Trade Show Tips: Booth Display Ideas

Trade Show Booth Display Ideas

Get Trade Show Booth Ideas

You’ve secured your space at the show(s) you wish to attend, you’ve determined the message you want to portray, and now it’s time for booth design ideas.  Whether you are keeping the design stage in-house, or outsourcing it to an exhibit house, it is the most vital stage in the booth preparation process. We’ve partnered with Boothdesignideas.com to provide the best in trade show booth design. For thousands of exhibit images and inspiration, Boothdesignideas.com is the best source on the web. Use their on site search engine to find the images you’d like, then save your favorite images to your idea list. Once you’ve created your idea list, share it with one of our team members and get a free pricing. It’s that easy. With the right message and the wrong booth design, you will not see the results you deserve.  Often, a mediocre message masked by an immaculate booth design will yield surprisingly high results, because catching the interest of attendees is half the battle. Don’t leave it chance. Boothdesignideas.com is the best place to go for trade show booth design ideas, but we’ll also show you some moore sources of inspiration.

Before discussing the different aesthetic additions that can boost your booth, it is important to consider booth layout options and show demographics.  The factors to consider in these categories include Booth Size, the Booth Type, and the Audience of the show.  After covering these concerns, there are 6 variable categories that can heavily increase booth traffic if utilized properly.  These include: Digital Embellishments, Visual Embellishments, Product Displays, Interactive Components, Flooring, and lighting.  All of these will be discussed in the proceeding sections.

Booth Size Considerations:

You need to know what size space you have before brainstorming design options.  There is significantly more room for custom elements and attractions in booths larger than 200 square feet (10×30 or 20×20 and up).  Also, as booths get larger in size, there are more layout options available to you that will be discussed in the next section.  Make sure that if you have an idea in your head as to what your booth should have, that you book your exhibit space accordingly.  Booking a space that is too small to support your message, goals, and objectives will cripple your plans from the design stage on, and ultimately have a negative effect on your return-on-investment.  Standard booth sizes are 10×10, 10×20, 10×30, 20×20, 20×30, and can progress to essentially any larger size beyond that as determined by the show itself.  If you want to see some general layouts by booth size, check out our Ideas by Booth Size page.

Booth Type Considerations:

The next important booth consideration is the booth type.  Different booth types include inline, island, peninsula, endcap, and corner.  If you are unfamiliar with these different layouts, examples can be found in our eBook or on our Ideas by Booth Type page.  In line booths are typically 10×10, 10×20, or 10×30 booths and an endcap is usually a 10×20 space.  Peninsula and Island booths typically grant the most leeway in regards to booth layout, height allowances, and general space for your exhibit.  Similar to choosing the exhibit size, you should select a booth location that allows for the type of exhibit you intend on designing.

Audience Considerations:

The last general considerations before starting the design phase are show demographics and audience interests.  What may appeal to certain show demographics may not apply to others, and this should be a significant upfront consideration.  This is particularly true for companies that will be exhibiting at multiple events that have different attendee interests, in which case you may need to have a different layout, message, or graphics for individual shows.  Some conservative events like jewelry shows may have a much more reserved demeanor than that of a fitness expo, so plan accordingly.

Digital Embellishments:

Digital booth embellishments are great ways to catch consumers’ interest and  to make lasting impressions.  Some forms of digital booth add-ons can be quite costly, but there is definitely a good solution for every price range including:

Digital Picture Frames – If you have images and marketing materials that you want to display but are tired of the typical TV screen or computer, digital picture frames are the perfect option.  Hanging these across your exhibit’s back wall with looping images will surely keep visitors intrigued.

Video Walls – Video walls are relatively costly but can make a massive impression due to their large size.  They are noticeable from a distance making it significantly easier for your booth to catch the eye of show attendees.  Be sure to have good copy rotating on your video wall and you will see a drastic bump in foot traffic.

LED Signs – LED signs are trendy with an old-school flare.  They are a childhood favorite that lasts a life-time.  The bright colors can really catch a gaze and hold it.  With good messaging or a quality call to action, LED Signs can be a great addition to many trade show booths.

Digital SignageWhether it is high-tech touch digital displays or simply running digital loops, it tends to make a more diverse impact than static graphics.  A back wall is a great way to display a high-quality message, but looping digital signage provides the ability to send multiple messages from a single device.

Visual Embellishments:

Hanging Signs – If your booth space permits it, adding a hanging sign to your exhibit is a surefire way to stand out.  They hang high above the crowds and tend to be meeting locations or points of reference for the duration of the show.  That little extra branding will add up.

Dimensional Lettering – Dimensional lettering looks great on counters and back walls, especially when backlit.  Leverage dimensional lettering with flat surfaces to give your exhibit a little more substance.

Large Format Printing – A large format printed back wall with high resolution graphics can ultimately be the main focal point of your display.  It is a pretty simple component, yet can make a major statement about your brand.  Don’t discount the effect that you large format printing will have, and be sure to put your best branding foot forward by picking the perfect images.

Beaded Structures – Although not quite as prominent as the others, hanging beaded structures can be quite impactful, especially when paired with good lighting solutions.  Use these two together to create a great looking hanging structure above your booth that can be seen throughout the exhibit hall.

Charging Stations – Charging stations are not only functional; they are visually appealing as well.  In today’s marketing world, you can put your branding on everything, including your charging stations.  Get them wrapped with you company’s logo and message so that your visitors can learn more about you while charging their devices.

Product Displays:

Lit showcases, shelving, and custom product displays are full proof add-ons to any consumer good exhibit.  Be sure to stock plenty of your products for display and trial.  Make it easy for the consumer to try it out, and see if it is something they would use.  Experiential marketing such as this can lead to significant post show sales, in addition to being a great conversation starter.

Interactive Components:

Simulators – What better way to get attendees to interact with your staff and exhibit than virtual reality.  Simulators are always a major draw for booths based purely on their entertainment value.  Find a simulator that is relevant to your message and brand, sit back, and watch the visitors flow into your space.

Money Booth – As gimmicky as a money booth may be, it has earned that reputation for reason.  It works.  People will come to your booth for all of the wrong reasons, but if you have good staff, they can capitalize on this opportunity to pitch your product or service successfully.

Prize Wheels – Prize wheels are the most cost-effective solution on this list.  Create a wheel of prizes from promotional items to a grand prize, and let your attendees spin it for a chance to win.  Make sure that all prizes are sufficiently branded, so as not to forget where they got the prize in the first place.

Slot Machines – What interactive component provides the thrill of winning more than a slot machine?   Rent a slot machine that spits out redeemable prize tokens to get the maximum interaction with your clients.  Mandate that attendees must submit their contact information in order to use the slot machines and other interactive gaming solutions.

Flooring:

Custom Carpet – Purchasing a custom designed carpet can be a real attention grabber.  It could be a map of all your locations, a basketball court, or whatever else would best compliment your brand.

Faux Wood – Faux wood provides a classy hardwood feel for half the cost.  If you want to add a clean look to your booth, and are sick of standard carpeting, faux wood is a great route to take.

Interactive Flooring – Interactive Flooring is without a doubt the most expensive flooring option out there, but if you have the budget, it is an excellent way to attract attendees to your exhibit space.  Provide a creative, intriguing, and brand related game that will keep attendees amused long enough to up sell your brand.

LED Flooring  – If LED flooring seems like it would match your branding goals, it is probably a good decision.  Match the LED colors to those of your brand, and create intriguing lighting patterns that will light up your space from the floor up.

 Lighting:

Backlit Graphics, Soffit Lighting, and Par Can lighting are ample examples of how well-planned lighting can increase booth impression.  An appealing lighting scheme can really stand out on a floor of traditionally lit exhibits.  Be sure to match the lighting with the graphics, color schemes, and general appeal you are trying to portray, and you will see extraordinary results.

Danny Lambert

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  1. Pingback: Trade Show Tips: 5 Most Commonly Overlooked Trade Show Exhibit Components

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