Blog · Page 10 of 11 · Metro Exhibits
(973) 575-9100Contact Us

Blog

Are Trade Shows Worth It?

Ever since issues with the economy have occurred, more and more professionals are wondering are asking are trade shows worth it? The decision to attend a specific trade show depends on many diverse variables. However, in terms of whether or not you should be attending trade shows in general, the answer is most definitely, “Yes!”

When it comes to trade shows, a significant cost is involved, but this shouldn’t in and of itself scare you off. The reason is that trade shows stand as major way for you to grow your business. Yet, trade shows are not free. After all, you need to pay for exhibits, travel and even sometimes loss of income if your business will not be up and running while you are away. Plus, you need to rent booth space, ship equipment and deal with electricity costs. Trade shows are a great place to interact with potential customers, you could help them feel at ease at your trade show with your own coffee cart. If you are creating a show it might be worth looking into something like a corporate coffee cart hire.

Analyzing Your Investment

In short, trade shows are an investment. Like all investments, be they the ones you learn more about in your free time (like stocks and day trading) or more internal-based ones, you need to be sure that your involvement is worthwhile. That means performing due diligence so that you can be certain that the specific trade shows you are considering are, in fact, worth your time, effort and expense.
While trade shows are indeed expensive, they present a unique opportunity. This is especially true when direct sales are involved. Again, however, taking the time to attend a trade show is an investment, and this means that you want to make sure that you maximize your presence. Otherwise, you will not get all the bang for your buck. That is no way to make a solid investment in your company and your company’s future!

Maximize Your Presence

If you don’t send a knowledgeable team and your display is sub par, you may as well not go. Poor displays and a lackluster team isn’t going to impress too many people. Whether or not the investment is sound depends largely on making the right impression and presenting your company and your product in the right light. Using fantastic displays at a trade show can really help you stand out and make the right impression on potential business clients and customers. Thus, a key part of your trade show investment should be making certain that you send the right people and have the right displays.
Ultimately, there is no other way to grow your business quite like a trade show. Where else do you have a room full of people who are your targeted audience? This helps to make a trade show a singularly unique opportunity for most businesses. While this can offer you unique business opportunities, you may not be in a position to start attending trade shows and are in need of cash injection; using a service like lendingexpert.co.uk to get finance for your business should help you grow when you need it most.

Choosing the Right Trade Shows for Your Company

Also be sure to pick the best shows. This can be tricky, but the time that you invest in find the ideal trade shows for your business is time well spent. Obviously, it is unlikely that you can attend all shows, so choose the ones that are most popular and have a good reputation.
Don’t take chances on unproven trade shows, as this could leave you with the false impression that trade shows are not right for your business. In short, by investing the time to find the right trade show, you are making an investment in the future of your business as well.

Continue Reading

Trade Show Follow Up

Get tips and advice on trade show follow up. Learn how long should you wait, the importance of, and what you should say.

Trade Show Follow Up: Tips & Advice

You probably don’t drive down the street too often throwing money out the window, do you? You certainly wouldn’t want your employees throwing your money out the window either. Oddly enough, however, this is exactly what many people do with the investment that they make in trade shows. Conventions can be expensive and time consuming. There is prep work to be undertaken, strategies to be accesses, time spent researching the right event, and much more. Yet, even with all of this time consuming work, many businesses will fail to properly pursue on their trade show endeavors. In short, do not overlook trade show follow up.

How Long Should You Wait?

You should do your expo follow up work soon after an event. In this way, your business and what you have to offer will still be fresh in the mind of the attendees that you met at a given trade show. If you wait weeks or months later, they may not remember you. Or they may feel that your waiting is paramount to a lack of interest in them or even worse unprofessional.

For this reason, don’t wait more than 2 weeks before conducting your trade show follow up. Waiting too long may very well open up a window of opportunity for your competitors. Now on the other side of the coin, following up one or two days after a convention may not always be the best move either, as people may be tired. This is especially true if they traveled for the event and may have work that they need to catch up on at the office.

The Importance of Good Lead Collection

Make sure you have a good system for collecting leads in place before you attend your trade shows. Also your staff should know the various categories of clients to seek out. For example, if you’ve spoken to Bob Jones from Company X, it shows attention to detail if other staff members are aware of this fact. If you had a conversation with someone, try to note down some of the specifics so that your staff will have this important information on hand.

You may want to sort through your contacts at the end of each day. Decide which are hot leads and which are cold leads. Additionally, be sure to figure out who you spoke with in a less formal setting and who just dropped off a card.

Personal Follow Up

You should consider personalizing a thank you, perhaps even a handwritten one. If this task is too large, you can consider hiring an outside company to organize and contact the leads. You can also consider putting your new leads on a list to receive enewsletters and other important updates regarding your business. This will help keep your business in their minds throughout the year.

The more contact your new leads have with you and the more you can demonstrate that you understand their business, the better off your chances of landing a new client will be. Of course, that is what attending a trade show is all about- new clients.

Continue Reading

Trade Show Staff Training Tips

It goes without saying that the corporate staffing whom you choose to employ for your trade show should be very familiar with your products. However, what other trade show staff training tips are necessary? In this article, we will take a look at a few ideas for training and how you can help your staff make the most of their time.

There is no room for doubt one of the single most important aspects of any company’s trade show presence is the behavior, knowledge and professionalism of its trade show representatives. With this fact in mind, it only makes sense that attention is giving to improving your staff’s ability to interact with trade show attendees.

Explore Trade Show Staff Training Tips Far in Advance

Trying to teach your staff new strategies a couple of days before the next big trade show isn’t the optimal approach. It might be helpful to use a motivational speaker to inspire your staff. No matter what tips you ultimately decide to use, it is in your best interest to start exploring your different options for improving performance well before that next big trade show. In this way, your employees will have weeks or even months to perfect their new skills. However, once your booth is available, make sure that your staff has at least a full day of experience working directly with the display that you will be using for the trade show as well. In this way, they will be very comfortable with the booth and any interactive features that it may employ.

Include Employee Role Playing in Your Trade Show Staff Training Tips

At first it may be a little awkward to have your employees engage in role-playing in preparation for the next trade show, but the results can be quite impressive. No matter what the situation may be, advanced preparation can lead to better outcomes and help individuals deal with “curveballs” that get thrown their way. There is a good reason that firefighters rehearse different fire fighting situations, and your employees can benefit in a similar fashion.

While they may not have to worry about any fires, they do want to impress your prospective clients and customers, and rehearsing how they will interact with customers well in advance is a very prudent move. You can expect your rehearsal time to result in smoother presentations and more competent and confident team members. It is also a great idea to have your staff learn and rehearse an “elevator pitch” that quickly sums up your company and products.

The Best Trade Show Staff Training Tips for Your Business

Taking the time to make sure that your employees have thought through what they want to do in detail, their interactions with potential customers and their approach at the next trade show far in advance can pay off big for all involved. You could also think out of the box and have them take something like assertiveness training by Development Academy in London if you know how the crowds will be, and it gives you time to cater the training to the show itself if you plan ahead. Having your employees train weeks or even months before the next trade show will not just pay off at the trade show, but with all of their dealing with your clients and potential customers as well.

Continue Reading

Unique Trade Show Ideas

In preparing for a trade show, you should be looking for unique trade show ideas that help to promote and sell your products and services. In this article we will look at a few ideas that you might want to incorporate for your next event.

Unique Trade Show Ideas Designed for Results

Having unique trade show ideas is important if you want to get your goods or services seen and recognized. It is vital that you remember that while trade shows make for an excellent opportunity to connect with potential consumers, trade shows also come with a lot of competition for people’s attention. Standing out in the marketplace is always important and can sometimes be a challenge. However, with some planning and preparation, it is possible for you to stand out in the crowd.

Don’t Fear Going Big!

When it comes to making a statement at a trade show, you shouldn’t be afraid of going big. This means considering large custom displays and ample use of portable displays as well. After all, you need to get noticed, and you need to stand out in the competitive environment of trade shows. However, don’t just aim for a large display for a large display’s sake. If you do opt for a large display, be sure that your display has a clear message that is on point and will entice trade show attendees to visit your booth.

Unique Trade Show Ideas-Use Smaller Displays to Your Advantage

Numerous small portable displays can have dramatic effects too if you use them wisely. Coordinating your displays will take some thought both to the look of the display and the message that you want to convey. Yet, if this is done correctly, the impact can be impressive. The bottom line is that whether it is large or small, you want your booth to stand out.

Unique Trade Show Ideas-Work with the Best

Increasing your presence and profile at a trade show has a lot to do with working with the best. Find experts who can help you create high-impact designs and concepts that are sure to help you garner the attention and impact you desire. By hiring savvy and experienced consultants, you can do wonders to boost your profile, your interaction with trade show attendees and, of course, your sales. It is also worth having small freebies like bags with your company logo on, or wristbands with your company name embossed on from the likes of SleekWristbands.com. Having small things that are bright and visual will immediately draw people’s attention to your company.

It is also important to remember that the impact your company has doesn’t just take place during the trade show. Good marketing before and after the event is also imperative. This means effectively taking advantage of social media marketing for promotions before the trade show as well as for follow-up. There are companies such as upleap.com that could help you with the promotion of your company by encouraging audience engagement through social media platforms such as Twitter, Facebook, and Instagram. Social media can help to promote any business if you know where to start, luckily for you, there are places where you can get interesting internet statistics that can help your business make the most of social media marketing.

Trade shows can work amazingly for companies who want to get their brand out there. However, once the trade show is over, your company wants to be able to make some more sales and money. Some companies try following a sales funnel template to see if they can bring in more sales from that. Templates can be beneficial, especially in order to convert visitors into paying customers. Whilst trade shows can be great for awareness, your business needs to be following a proven marketing strategy that can bring in more sales.

Continue Reading

Managing Trade Show Leads

Managing trade show leads is a key part of your attendance at trade shows. It is essential to motivate potential clients with prizes and incentives and also to take time to log these leads properly.

Managing Trade Show Leads

Odds are that you have put a lot of work into your trade show endeavors. You have invested time in finding the right signage and in training your staff, and that means that each and every lead is valuable to you. In this article, we will take a look at how you can handle your trade show leads so that you can convert more of these leads into new customers. After all, new business is the foundation for all growth, so making the most out of those leads is key to your success.

Managing Trade Show Leads Begins at the Trade Show Itself

Don’t wait to think about your leads after the trade show. The simple but undeniable fact is that you should be thinking about your trade show leads long before the trade show and during the trade show itself. Being well organized to collect important information is of critical importance and is likely to greatly contribute to sales down the road.

Use Prizes and Sign Up Lists

Prizes, especially at least one good, high profile prize, can work wonders to generate buzz. Prizes will allow you to get names and contact information via your sign up list. This will allow you to follow up on your leads both to inquire about this business and let them know about future offers and developments. Having a sign up list will pay serious dividends in the future.

Use a Card Scanner for Managing Trade Show Leads

These days there are lots of ways to scan or digitally enter business card information. Remember that a business card is a lead, and you need to follow up on it. However, it is also important to remember that in the chaos of travel and being a “road warrior,” business cards can get lost. Unfortunately, when this happens, the lead can be lost as well.
Considering all the different ways that business card information can be logged, such as on a smart phone, laptop or a portable scanner. The bottom line is that there is no reason to lose this valuable information. Make logging and managing trade show leads the responsibility of one of your team members and, in this way, you can be certain that these valuable leads will not go to waste.

Continue Reading