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  • Aug 09, 2023
  • Write by Author Name
  • Aug 09, 2023

Trade Shows Work Movement

Metro Exhibits is pleased to announce that is has joined with other industry leaders in a nationwide movement called “Tradeshows Work” that represents one of the best and most meaningful ways to connect, face-to-face.

There are many reasons why tradeshows have been effective for companies of all sizes for the past 80 years.Face-to-face marketing accelerates the sales cycle and still represents the best dollar-for-dollar value versus other competing media/marketing vehicles.

20 Reasons Why Tradeshows Work for the Exhibitor:

Tradeshows provide Exhibitors with the opportunity to meet clients & prospects & decision makers face-to-face to:

  1. Generate leads & drive incremental sales
  2. Solidify relationships with current customers
  3. Establish relationships with prospects, key target markets & the media
  4. Shorten the sales cycle
  5. 
Introduce & promote new products to a new or existing market
  6. 
Enhance brand & product visibility
  7. Educate & demonstrate new uses for existing products
  8. Obtain feedback on new & existing products
  9. Learn the latest industry trends
  10. Gain competitors insight
  11. 
Conduct competitor & market research
  12. 
Network with key industry contacts and key opinion leaders
  13. Learn more about the industry they support
  14. 
Have a presence in the industry
  15. Gain exposure in new markets
  16. 
Find personnel to grow your company
  17. Build sales force moral & foster comaraderie
  18. 
Demonstrate your commitment to a marketplace and your clients
  19. Identify new business opportunities
  20. Reinfoce & test marketing strategies

10 Reasons Why Tradeshows Work for the Attendee:

Tradeshows provide Attendees with the opportunity to:

  1. Purchase products at discounted prices
  2. Conduct research to ensure you make the best purchase decision
  3. Establish relationships with key vendors
  4. Learn latest industry trends & technologies
  5. 
Gain insight into what others in your industry are purchasing & why
  6. 
Learn from industry key opinion leaders
  7. Discover new products
  8. Compare competitive products side by side
  9. Meet the people only known previously via phone/email
  10. 
Have the change to use a product before purchase

When evaluating whether to exhibit at a show or not, consider how your presence – or absence – at important trade shows affects your business.  Trying to save a few dollars today could compromise business tomorrow.

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