Trade Shows Work Movement
Metro Exhibits is pleased to announce that is has joined with other industry leaders in a nationwide movement called “Tradeshows Work” that represents one of the best and most meaningful ways to connect, face-to-face.
There are many reasons why tradeshows have been effective for companies of all sizes for the past 80 years.Face-to-face marketing accelerates the sales cycle and still represents the best dollar-for-dollar value versus other competing media/marketing vehicles.
20 Reasons Why Tradeshows Work for the Exhibitor:
Tradeshows provide Exhibitors with the opportunity to meet clients & prospects & decision makers face-to-face to:
- Generate leads & drive incremental sales
- Solidify relationships with current customers
- Establish relationships with prospects, key target markets & the media
- Shorten the sales cycle
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Introduce & promote new products to a new or existing market
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Enhance brand & product visibility
- Educate & demonstrate new uses for existing products
- Obtain feedback on new & existing products
- Learn the latest industry trends
- Gain competitors insight
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Conduct competitor & market research
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Network with key industry contacts and key opinion leaders
- Learn more about the industry they support
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Have a presence in the industry
- Gain exposure in new markets
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Find personnel to grow your company
- Build sales force moral & foster comaraderie
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Demonstrate your commitment to a marketplace and your clients
- Identify new business opportunities
- Reinfoce & test marketing strategies
10 Reasons Why Tradeshows Work for the Attendee:
Tradeshows provide Attendees with the opportunity to:
- Purchase products at discounted prices
- Conduct research to ensure you make the best purchase decision
- Establish relationships with key vendors
- Learn latest industry trends & technologies
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Gain insight into what others in your industry are purchasing & why
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Learn from industry key opinion leaders
- Discover new products
- Compare competitive products side by side
- Meet the people only known previously via phone/email
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Have the change to use a product before purchase
When evaluating whether to exhibit at a show or not, consider how your presence – or absence – at important trade shows affects your business. Trying to save a few dollars today could compromise business tomorrow.