Even though digital marketing has progressed in leaps in bounds over recent years, a trade show remains one of the most powerful marketing tools available to a brand.
A trade show can help you generate awareness of your brand, find new leads, and look for additional sources of income. Moreover, the right expo booth allows you to demonstrate and discuss your products among like-minded peers from across the industry.
Don’t just take our word for it, though. Trade shows are exceedingly popular across the United States, with different events covering various industries, from electronics to photography to food and beverage.
To determine which is suitable for your brand and the ones you need a trade show booth at, let’s look at the top 15 USA expos.
Held annually at the Las Vegas Convention Center in Nevada, the CES is the largest event for new products and technologies in the consumer electronics industry. Usually organized in January, the CES boasts a 50-year history as a launchpad for innovation and technology. The event is also home to some brilliant trade show designs if you’re looking for inspiration.
A leading trade show for video games, the E3 Expo, is held at the Los Angeles convention center every June. Not only is it a great place to find new games and elaborate trade show displays, but it also helps you spot the latest trends in gaming and provides the perfect platform for developers, retailers, and enthusiasts to share a stage.
Held at the Las Vegas Convention Center, usually at the end of January, the NHS is the best place to exchange ideas, find cost-effective deals, and make networking opportunities in the hardware world. With over 20,000 attendees annually, it’s a must-visit for any company looking to expand its clientele or network. Provided you get your booth design right, of course.
Contact companies offering trade show rentals in Las Vegas to get the right custom trade show booth.
Foodies unite: The National Restaurant Association show in Chicago promises the largest gathering of food service professionals in the West. With over 1,800 exhibiting companies, this event is ideal for any food-related organization to learn, grow, and network for new clients and ideas. If you’re looking for ideas on setting up a booth here, consider contacting one of the many top Chicago exhibit companies.
Held in the fourth quarter of every year in Santa Clara, California, this is one of the biggest trade shows in artificial intelligence and big data. Attendees at this prestigious expo include leading names in IT, design, chief data officers, start-up CEOs, and tech innovators. There’s no better place to showcase cutting-edge technologies and hear from some of the brightest minds in the business.
One of North America’s largest manufacturing technology trade shows, IMTS has an almost 100-year legacy featuring the latest industrial machinery and technology. First set up in 1927, the fair is held in McCormick Place in Chicago and hosts over 2,000 display exhibits. This makes it one of the ideal places to network, learn, and grow.
Every year in San Francisco, industry leaders and experts in the world of cybersecurity gather at the RSA conference to network and share their learnings. Apart from industry leaders, the conference also invites the participation of members of the government, law enforcement, academia, and more.
The AAPEX, or the Automotive Aftermarket Product Expo, is one of the largest trade shows held in North America. It covers a broad spectrum of products and services related to the automotive industry and invites views from warehouse distributors, service chains, automotive dealers, and engine builders. It is held annually at the Venetian Expo in Las Vegas.
Home to all the latest trends in fashion and retail, the MAGIC expo is an event that showcases the latest in sportswear apparel, footwear, and accessories. Held at the Las Vegas Convention Center in the fall, MAGIC hosts over 2,500 of the biggest fashion brands worldwide and is the perfect place for any brand or retailer to showcase their latest collections.
There’s no better expo for photographers and videographers than ClickCon. Featuring some of the best speakers and exhibitions worldwide, ClickCon can help budding artists build portfolios and show off their work to a network of experts. Held in Chicago, it features the latest camera gear, themed workshops, and an interactive trade show floor.
Held in San Diego, the expo promises to help you get a larger ROI every time you launch a campaign, create an ad, or start working on a new platform. This mega-conference is designed to help aspiring social media marketers build a business from scratch. Attendees can learn how to accelerate growth, learn from industry experts, and meet future partners, customers, and influencers. It also lets you check out some of the top trade show booths in San Diego. Social Media Marketing World is one of America’s biggest upcoming trade shows.
Hosted by the National Retail Federation in New York City, the Retail’s Big Show is one of the most significant retail events in the world. It helps up-and-coming names in retail discover new inspiration, new technology, and new partnerships in the industry. Over 35,000 people, on average, attend it.
One of North America’s largest construction trade shows, Conexpo, is a haven for anyone working in the construction industry. The event boasts over 1,800 exhibitors and expert speakers representing aggregates, concrete, earthmoving, lifting, mining, utilities, and more. It’s held annually at the Las Vegas Convention Center.
One of the most renowned jewelry trade events, JCK is attended by over 30,000 industry professionals who discuss the latest innovations every year. It’s been held in Las Vegas for over 30 years and is ideal for all buyers, designers, manufacturers, suppliers, and students who work in the field.
A three-day event held in New York City, the International Franchise Expo connects potential franchisees to up-and-coming franchise brands from all backgrounds. One of the best networking events in the U.S., it features some of the most talented speakers and exhibitors in the field and boasts an in-depth conference program.
Now that you have a list of the top trade shows in the US, all that’s left to do is figure out which one suits your needs best—and start planning, of course. If you need help figuring out what the ideal 20 x 20 trade show booth should look like or how the perfect exhibit rental can be budgeted, check out Metro Exhibits– the experts in creating remarkable tradeshow experiences.
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