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3 Powerful Trade Show Gimmicks

3 Powerful Trade Show Gimmicks

Every company on the trade show floor is looking for an opportunity to differentiate themselves from other exhibitors, but what are the most effective ways of doing so. There are many ways including: a powerful exhibit design, a great trade show staff and well-executed pre-show marketing, but there is another realm of easy-to-use and full proof trade show draws. These are the trade show gimmicks.

Gimmicks are present at every trade show whether it is games, giveaways, celebrity appearances or the like, but there are three in particular that stand out. These stand out trade show gimmicks are not only effective, but create a level of engagement with your brand that is memorable and lasts long after the show has come to an end. These three trade show gimmicks are headshots, massage chairs and photo booths, but what separates these three from the rest?

1) Headshots

Trade Show Headshots

While attending a recent trade show, a company was offering professional headshots as their trade show gimmick. Professional headshots are usually hard to get and you need someone like Armin Reinhardt to make them look good so offering them at your booth is a good idea. Naturally being in the industry, I was interested to see the type of draw this approach would have. The traffic generated through this method was sensational. There was a line of attendees at their booth leading out into the general walkways awaiting their chance to get professional headshots taken by a photographer Atherton.

Depending on the focus of the trade show itself this may be more effective at certain types events than others, but overall, there is quite a demand for this gimmick. The line provided the trade show staff extra time and an open forum to interact with the attendees at their booth while simultaneously projecting the photos on on a large TV screen to draw even more attendees to the booth. This type of cyclical traffic generation kept their booth space busy for the duration of the event.

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Trade Show Meeting Room

Trade Show Tips: Types of Trade Show Meeting Rooms

Meeting rooms are a very common feature in most trade show exhibits 200 square feet and larger.  For this reason, it may be beneficial to put some thought behind what type of meeting room may have the most impact for your company at your next event.  There are four different options: Private Meeting Rooms, Semi-Private Meeting Rooms, Open Meeting Rooms, or No Meeting Room.  Here we weigh the pros and cons of each to help you make the most informed decision when selecting your meeting room type.

Private Meeting Room

Private meetings rooms are the only true option for “closed door” level meetings.  If there are issues of grand importance to be discussed, a private meeting room is always the safest bet.

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20 Questions to Ask Your Trade Show Exhibit House

20 Questions to Ask Your Trade Show Exhibit House

  • Do you have a portfolio that I can review?
    • All good exhibit houses have portfolios; they are essentially their medium for bragging. Any decent exhibit house would jump at the opportunity to parade their portfolio of past clients, and you should let them do just that.  Not only will it provide you with some great potential design concepts, but it will also settle any doubts that you may have as to their ability to build what you envisioned.  If they don’t have a portfolio, or your doubts aren’t settled, you may want to look elsewhere.
  • Can you provide three references from past (or current) clients?
    • Clients will provide all of the best answers. Answers that are in line with your concerns, and that can give you valuable insight into entering
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