BLOG

The healthcare and pharmaceutical industry is one of the most important and rapidly expanding sectors in the world – and medical trade shows are one of the most effective industry tools for prof...

Every company on the trade show floor is looking for an opportunity to differentiate themselves from other exhibitors, but what are the most effective ways of doing so. There are many ways including: ...

The Challenge: What do you do when the ad agency for the world’s 8th largest pharmaceutical company needs a 40,000 square foot convention hall at Caesars Palace in Las Vegas built-out like a tradesh...