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  • The Basics ,Traffic Drivers ,Maximizing Your Investment ,Booth Design | Mar 11, 2023
  • Write by Author Name
  • The Basics ,Traffic Drivers ,Maximizing Your Investment ,Booth Design | Mar 11, 2023

What trade show exhibitor veterans know–why a custom booth makes the difference

Any organization that wants to showcase its products and services knows that trade shows are essential to business. And the key to success at a trade show is to stand out from the crowd and leave a lasting impression on attendees.

One of the best ways to do this is to have a true custom trade show booth.  At Metro Exhibits, every booth, whether it is purchased or rented, is custom.


The primary difference between a custom trade show booth and a standard rental is the level of personalization. A custom trade show booth is designed and built from the ground up, specifically for your business. It takes into account your brand, messaging, and objectives as well as your practical needs at the show, like storage closets and meeting rooms. You start with a blank slate, so you and your designer have complete control over everything. Bespoke design, layout, and materials used allow you to create a space that perfectly represents your organization while driving traffic.

On the other hand, a standard rental booth is typically a pre-designed structure that is rented out to multiple businesses. While these rental booths may have some customization options, the level of personalization is limited.  


A custom trade show booth provides you with the flexibility to adapt to different trade shows and events. You can easily modify the design, layout, and materials used to fit different booth sizes, configurations, and themes. This flexibility allows you to adjust your booth according to the specific needs of each event and the regulations of each venue. In contrast, a standard rental booth has limited flexibility, and you may have to compromise on certain design elements to fit within the booth’s pre-determined size and layout.


Your trade show booth is an extension of your brand, and it’s essential to create a space that accurately reflects your brand identity. A custom trade show booth allows you to incorporate your brand elements into every aspect of the booth, including the design, graphics, and materials used. This level of branding is not possible with a standard rental booth, as it may not match your brand’s color scheme, messaging, or overall aesthetic.

Return on Investment

While a custom trade show booth may have a higher upfront cost than a standard rental booth, it can provide a better return on investment (ROI) in the long run. A custom booth can help you stand out from the competition, attract more visitors, and create a memorable experience for attendees.

Like a strategic, beautiful storefront sign, your trade show display is the first thing visitors see.

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