Mid State Lumber Case Study

The Challenge:

Showcasing a company’s products within a tradeshow exhibit is a routine challenge that any reputable tradeshow company should be able to accomplish via well-placed graphics, shelving and platforms as well as the use of digital media such as looping video or product kiosks. The challenge with Mid-State Lumber (MSL), a Northeast distributor of building materials to retail lumber dealers, was to create an environment that showcased their most popular products in a format where these products were normally used. This required Metro Exhibits to now incorporate large and heavy building products into an exhibit in such a way that it minimized both shipping weight (and show drayage) as well as installation / dismantle labor at show.

The Solution:

Metro Exhibits’ team of designers and carpenters worked together to create an exhibit that utilized a lightweight yet durable extruded aluminum frame skeleton and skinned the entire exhibit with MSL’s building materials such as roofing, siding, decking and fencing. The exhibit resembles a small cottage showcasing all of MSL’s most popular building materials. The finishing touches include a custom front counter with space for two meeting tables, three light boxes, stretch-fit graphics on the exterior backwall and a pinwheel hanging sign that can be seen throughout the convention hall.

The Result:

MSL’s newly designed exhibit now provides the company with a fresh and updated presence at their respective industry tradeshows. The design and crating of the exhibit lowers both shipping weight and show labor time. In addition, the design allows for seamless interchangeability of the building materials between shows affording MSL both convenience, flexibility and a dynamic asset that will lower total cost of ownership for multiple years.