Managing trade show leads is a key part of your attendance at trade shows. It is essential to motivate potential clients with prizes and incentives and also to take time to log these leads properly.
Odds are that you have put a lot of work into your trade show endeavors. You have invested time in finding the right signage and in training your staff, and that means that each and every lead is valuable to you. In this article, we will take a look at how you can handle your trade show leads so that you can convert more of these leads into new customers. After all, new business is the foundation for all growth, so making the most out of those leads is key to your success.
Don’t wait to think about your leads after the trade show. The simple but undeniable fact is that you should be thinking about your trade show leads long before the trade show and during the trade show itself. Being well organized to collect important information is of critical importance and is likely to greatly contribute to sales down the road.
Prizes, especially at least one good, high profile prize, can work wonders to generate buzz. Prizes will allow you to get names and contact information via your sign up list. This will allow you to follow up on your leads both to inquire about this business and let them know about future offers and developments. Having a sign up list will pay serious dividends in the future.
These days there are lots of ways to scan or digitally enter business card information. Remember that a business card is a lead, and you need to follow up on it. However, it is also important to remember that in the chaos of travel and being a “road warrior,” business cards can get lost. Unfortunately, when this happens, the lead can be lost as well.
Considering all the different ways that business card information can be logged, such as on a smart phone, laptop or a portable scanner. The bottom line is that there is no reason to lose this valuable information. Make logging and managing trade show leads the responsibility of one of your team members and, in this way, you can be certain that these valuable leads will not go to waste.
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