Metro Exhibits celebrates over 1 year in business and expands to Las Vegas.
It seems like no matter where you turn these days all you hear about is doom and gloom news regarding the economy: companies laying off thousands of workers, slashing budgets, and pausing advertising campaigns. Naturally this recessionary effect has trickled down to the tradeshow industry where it has hit especially hard, causing many companies to rethink their exhibiting strategy as shows experience reduced attendance. One tradeshow exhibit supplier, however, is bucking the trend and managing successfully even in this economy.
Metro Exhibits in Fairfield, New Jersey, is currently celebrating its first successful year in business and is still growing despite the slowdown. The company was founded last May by Philip Zamloot and Joseph Cancro after the pair started out on their own from another exhibit house they thought was being mismanaged.
“A lot of people are surprised to hear that my company is doing well, with all the new trends in online marketing. But to tell you the truth, I’m not surprised at all. Face to face marketing is extremely successful and my clients see the results. I am able to offer phenomenal personal service and quality exhibits which is the winning combination in this industry” states Zamloot.
“By no means has this last year been an easy ride…the economy has made a lot of my clients nervous. But somehow we keep managing to acquire new clients and grow, even with [the economy] in rough shape. We pride ourselves at being able to come up with effective tradeshow solutions for our clients while staying within their budget,” says Metro founder and President Phil Zamloot. Zamloot attributes the company’s growth on a strong focus on customer service, viral word of mouth marketing, and affordable pricing.
Recently Metro has expanded by adding a rental depot in the Las Vegas area, home to some of the world’s largest tradeshows. Now the company can offer both tradeshow services and rental exhibits for shows in Las Vegas and California at reduced costs because of the new local presence. Back in New Jersey, Metro added additional warehouse space after landing several new clients and went from 9,700 square feet to 19,000 square feet in total storage space.
Currently Zamloot is planning the continued expansion of Metro Exhibit’s service offerings and client base. He’s excited about the company’s prospects and is looking forward to coming out of the recession, at which point the sky’s the limit as far as this dynamic company is concerned.