The Consumer Electronics Show (CES) is called the “world’s largest and most influential technology show,” and there’s no doubt it has played an important role in shaping the world we live in. A lot of the consumer electronics we use today were first exhibited in these shows.
The event is owned and produced by the Consumer Technology Association (CTA) and attracts business professionals from around the world to Las Vegas every January. With arguably the most media presence at any trade show, CES makes an impression like no other event.
Here are some of the product and service categories that are displayed:
One of the most notable tech products to get its start at CES was the VCR in 1970 and it went on to become a huge success (hard to believe there was nothing like it prior to that!).
CES gives consumers, business professionals, and tech enthusiasts a chance to see what’s new in electronic and digital technology. Every year, thousands of new products are shown off at this event—and many of them go on to become household names, like the CD and DVR players, Siri and of course, Nintendo.
Every year, CES attendees can expect highly interactive installations and futuristic experiences. This year was especially exciting given that the previous year was an online-only event due to the pandemic. After a year of being limited to virtual, brands took advantage of their creative freedom to display their latest innovations offline.
In January 2022, the show hosted more than 2,300 exhibits across 1.6 million square feet of show-floor space at the Las Vegas Convention Center. While in-person attendance was understandably down from their previous shows, it was still a groundbreaking event that exceeded expectations. The 2023 edition is expected to be completely “back to normal,”–though “normal” at CES is difficult to define!
Several multinational brands and start-ups were in attendance in 2022, including:
Richtech Robotics
Source: Taken from @richtechrobotics on Instagram
Richtech Robotics showed off its electronic helper, ADAM, a unique robot capable of performing tasks like mixing drinks and making coffee. It has an Intel AI depth sensor camera, which helps with coordination and judging distances. It can provide complete and autonomous service for repetitive tasks–like making coffee. ADAM could even be used to flip burgers.
This technology could be well used in large fast food chains having systemized food prep processes. Its skills were put to the test during the show and attendees could watch Adam make a perfect cup of coffee from start to finish.
Photo by Steve Winter
Opteev Technologies’ new line of instant self-diagnosis and monitoring products, ViraWarn, was one of the most topical booths, and a hit at this year’s CES. These products could detect any spike virus in the air, including influenza, SARS viruses, and all variants of COVID-19 helping people to be more aware of their surroundings.
The booth had a very clean and impressive build with SARS virus particles dangling over the ceiling grabbing the attention of attendees.
Source: SK
One of the most talked about exhibits at the CES this year was SK Telecom. Their 50 by 70-foot exhibit showcased everything the company was best at: education, gamification, and immersion. Entitled, “Green Forest Pavilion,” the beautiful, experiential design had guests walking through a digital, lush forest-like space where they could learn all about SK Telecom’s commitment to a greener future.
Source: SK
Guests were handed headphones and Near-Field Communication-enabled devices which allowed them to engage with different content in the Green Forest Pavilion’s four zones. Engaging with kiosks earned the attendees points, incentivizing them to take their time and fully explore the pavilion. These points could be exchanged for SK-branded company swag which varied from recycled tote bags and water bottles to 1TB solid-state memory drives.
The exhibit garnered 11,000 attendees and was named the best exhibit this year.
Source: BMW
Another experience-rich exhibit at CES 20222 was by BMW AG with the concept “Soul to Soul”. The new BMW iX Flow was unveiled and put right at the center to draw attendees in. From there, they could appreciate its color-changing prowess in action as it changed from a plain colored car to black to white to one with gradients and patterns.
Further, into the exhibit, attendees could grab a seat at the Soul to Soul lounge or experience the BMW Theater Screen, the ultimate cinema experience on wheels. Attendees were also able to experience alternate worlds in Joytopia, inspired by BMW’s My Modes. The multi-sensory section featured art by Chinese multimedia artist Cao Fe and music by Hans Zimmer. Attendees could enter four zones: Calm, Confidence, Joy, and Surreal and engage with the visuals on the screen or see the particles transform into 3D models of the vehicles.
Source: Screenshot taken from Hyundai Mobis’ Youtube video
Another impressive exhibit at CES 2022 was South Korean vehicle technology company, Hyundai. Their exhibit, called “Joy Park,” allowed attendees to experience Hyundai’s metaverse and test-drive their electronic vehicles in real-life situations like parallel parking and making sharp turns.
Upon entering, attendees were invited to make their own avatars through the tablets available, see them come to life on the huge screens, and walk across the colorful and vibrant Joy Park. The avatars could then get a ride throughout the town while the attendees learned about the car’s features.
CES is the largest technology conference in the world. If you’re looking for an opportunity to show off your products, it is the perfect place for it. Every year, over 100,000 industry professionals are in attendance, including CEOs, engineers, designers, and other key decision-makers.
CES offers an opportunity for small and medium businesses to get the exposure they wouldn’t normally get at other trade shows where multinationals dominate the spotlight. It’s also a great way to learn about competitors and get valuable feedback from your target audience.
The CES show floor is a highly-coveted showcase for the latest and greatest products in the electronics industry. If you are planning to exhibit at CES, you will need an eye-catching exhibit that will attract attendees and convert them into customers.
Metro Exhibits is located right in Las Vegas, and designs and builds trade show displays for every type of industry and budget. We’ve handled every project imaginable–from simple banner stands to elaborate multi decks and industry or country pavilions. Our dedicated team handles every detail from start to finish, so you can focus on your trip and presentation.
There are many attendee tips, but the most important is to get your booth designed and built early.
Contact us and let’s see how we can maximize your presence on the show floor with your vision–and our expertise.
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