Trade Show Games
If standing out isn’t part of your strategic trade show plan, you might want to reconsider your plan of attack. Grasping attendees’ attention is a very critical component of trade show success, but it is a lot easier said than done. One of the most effective approaches from a cost and performance perspective is the use of trade show games. There is an abundance of games available, but the key is to find one that is not only engaging but that helps to enhance your brand awareness as well. Below you will find a compilation of different game ideas that can be used across all industries and show types. Some are more tailored to particular industries while others are much more general.
It is rare, if not impossible, to find someone who does not enjoy the thrill of winning, especially when it comes at no cost to the individual. This is what makes the Prize Vault so compelling. The idea of the game is to put something of high value (Typically your best product or money) in the vault, and to have your attendees attempt to guess the code. If an attendee is able to guess the code, he/she will receive the grand prize inside the vault. A major benefit of this particular game is that you can hand out conciliation prizes with your companies branding on them for those who guess the code incorrectly. Also, while your visitors are waiting in line to test their luck, it is the perfect opportunity to have your talent up-sell your brand and gather their information.
The Prize Decoder is a particularly unique trade show game. This attraction is a hybrid between pre-show direct marketing, and trade show engagement. This is the best way to ensure that the critical attendees or clients you’ve identified pre-show make their way to your booth during the event. With the Prize Decoder, you are able to design and print branded tickets that correspond with the different prize choices you’ve selected. You can send the large prize tickets to your most valued clients and you can create blank tickets that show attendees will fill out before inserting them into the prize decoder to capture more contact information. When they arrive at your booth, they will insert their ticket into your branded Prize Decoder, and it will inform them of the prize they’ve won. Although this is a slightly more expensive option than some of the others, it is a great way to tailor your game to key contacts and to drastically increase engagement.
When it comes to interactive trade show games there are practically endless options, and they will vary heavily by the industry you are in, your product/service offering, the type of show, and much more. For that reason I will provide two examples of how interactive games can be tied into your exhibiting presence, to help get those creative juices flowing. Finding an interactive game that will work for your brand is the most important part, so be sure not to pick a game just because of its entertainment value without considering the return it will provide.
When it comes to interactive games there are practically endless options, and they will vary heavily by the industry you are in, your product/service offering, the type of show, and much more. For that reason I will provide two examples of how interactive games can be tied into your exhibiting presence, to help get those creative juices flowing. Finding an interactive game that will work for your brand is the most important part, so be sure not to pick a game just because of its entertainment value without considering the return it will provide, you can get reviews on websites like TrustRadius.com if you’re not too sure which games would be best.
It’s pretty obvious that this particular interactive game is highly tailored towards the golf industry, but the idea behind it can be applied to many different products/services and industries. For a golf club or ball manufacturer this is an ideal addition to your exhibit. Not only does it provide your attendees with the opportunity to test out your product offering on the spot and to discuss its benefits with your staff, but it builds strong customer relationships from day one. This will increase brand recognition and equity with the show attendees, and will generate buzz around the show about not just your game but your product as well.
For those of you who may not be familiar with Cornhole, it is a game that consists of tossing bean bags towards a hole in an opponent’s board. There are typically two teams of two standing 27 feet apart (can be less depending on space available). This game is great because it is highly cost effective, and does not have an instantaneous victor. Cornhole runs longer than many traditional games, leading to elongated engagement times which provide more opportunities to discuss your brand. Have your talent split up and play on opposing teams each consisting of a booth visitor if possible. This will allow your staff the time to make a personal connection with attendees in a receptive setting. At the end of the game provide the winner with a prize, and the loser with a promotional conciliation prize.
Here are step by step instructions as to the game play and scoring of Cornhole.
How to Play:
- Split up the teams and the bean bags, then get situated along side your respective boards.
- After deciding who will go first, take turns lobbing your bean bags at the opponent’s board. Be sure to alternate teams with each throw.
- If a bag lands on the ground, hits the ground and then lands on the board, or is hanging off the board and touching the ground it does not count and should be removed from the playing field.
- Once all bags have been thrown, add up your scores. Whoever scored the highest starts first in the next round
- Bags on the board are worth 1 point
- Bags that went in the hole are worth 3 points
- Equal points cancel out, meaning only one team scores per round (If you score 8 and your opponents score 5, your team finished the round by adding 3 points to your overall score)
- To win you must be the first team to reach 21 points, and you typically must win by 2
If the length of games is a concern, you can adjust the scoring in any fashion you see fit to speed it up.
P.S –Don’t forget to brand your Cornhole boards for additional exposure.
A time-tested and full proof game is a Drawing. This approach not only helps to drastically increase lead acquisition, but it also generates buzz about your booth if your prize is something that the attendees value. Have your booth visitors drop their business cards into a container and provide them with a raffle ticket. Make it clear that attendees must be present at the time of the drawing to win, if that is the direction you would like to take. Otherwise, send them follow up information post-show informing them of their victory. This is another inexpensive way to generate buzz at a show and subsequently increase lead generation.